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Coffee - Not Just an Adult Beverage Anymore

There’s a reason you can find a Starbucks on every street corner. Coffee has risen in popularity over the years, and its most recent fans might surprise you.

As kids, we were often told that drinking coffee would stunt our growth. If we weren’t given this warning by an adult, odds are we were the adult giving it. Over the years, many of the reports supporting this claim, along with others centering around how coffee contributes to heart disease, have been debunked. Recent studies have shown that coffee actually has some health benefits, as we have discussed before . These benefits can include lowered risk of Type 2 Diabetes as well as liver disease prevention.

Lifelong coffee aficionados are not the only ones paying attention. A study published last February from PEDIATRICS: Official Journal of the American Academy of Pediatrics yielded that coffee consumption has increased over 10% over the last decade in kids and young adults ages 2 to 22. While soda remains most popular among the younger crowd, consumption has fallen from 62% to 38%.

Why?

The attitude society has regarding coffee, due in large part to studies linking coffee consumption to health benefits, has shifted dramatically over the years, whereas attitude toward soda has worsened. According to a February MarketWatch article, soda was viewed as the healthy alternative to coffee in the 1960s; we now link soda to increases in obesity, diabetes, and heart disease.

Coffee has also seen a rise in popularity among the younger crowd due to the variety of flavors and sweeteners available to soften the bitter taste. Flavors provided by DaVinci Italian-style syrups allow the younger audience to develop and refine their coffee palette. And with more restaurants and businesses featuring coffee blending options and espresso machines, such as Nuova Simonelli , coffee’s accessibility and appeal continues to broaden.